REIGN Jute Straw Hat In Black

Some hats are just hats. The Reign is a hat that makes other hats feel irrelevant, like that friend who somehow always knows the plot twist before the movie starts. 
 
What It Is:
A multi-functional, women’s jute straw hat with a downturned brim, designed in California, handwoven in Bali, and engineered to make you look like you both care and don’t care—simultaneously—while walking anywhere from a sunlit trail to a candlelit dinner.
 
Why You’ll Actually Wear It:
Because it’s stylish without trying, practical without being pedestrian, and sustainably sourced without the boring lecture. Handwoven by a female artisan community in Bali from natural jute—the “Golden Fiber,” because the world needs a little poetry in its textiles—it’s strong, shiny, and basically impervious to your sense of indecision. Bonus: natural UV protection, so you can overanalyze your wardrobe, not your sunburn.
 
Key Details: 
Crown height: 2.5”
Brim: 5.2”
Natural UV protection
Handwoven jute straw from Bali
Designed in California
 
Ethically made, environmentally conscious, and structurally audacious—this hat exists to prove that functionality and style aren’t mutually exclusive.

About the brand:  BrunnaC
BrunnaCo is what happens when California’s laid-back cool collides with Bali’s artisanal soul and a deep commitment to ethical fashion. Founded by Helga Ida Ayu, a Balinese immigrant, the brand crafts each piece with a purpose: to empower female artisans in Indonesia by enabling them to work from home, balancing their craft with family life. The result? A collection of hats, bags, and apparel that are as thoughtful as they are stylish. Made from plant-based, recycled, and vegan materials, BrunnaCo’s designs are a quiet rebellion against fast fashion, proving that slow and sustainable can still be effortlessly chic. It’s fashion with a conscience—without the preachiness.