REIGN Jute Hat In Burnt Sienna
Hats are simultaneously armor, accessory, and a subtle announcement that you exist on your own terms.
What It Is:
Imagine a hat that can survive a coastal hike, a rooftop cocktail, and an existential crisis all in one day—and look elegant while doing it. That’s this hat. Handwoven by female artisans in Bali, its structured crown and downturned brim are the physical manifestation of intentionality. Burnt sienna jute—a color somewhere between sunset and a latte after a long week—wraps your head in understated confidence while reminding you that the fibers it’s made from grow naturally, without fertilizers, pesticides, or moral compromise.
Why You’ll Actually Wear It:
Because the REIGN isn’t just a hat—it’s an ethical multitool. UV protection? Check. Seasonal versatility? Check. The kind of aesthetic gravitas that makes people wonder why you seem like you read more than they do? Double check. You’ll wear it in spring, summer, fall, and even those weirdly sunny winter afternoons when no one else expects you to look coherent. And it’s sustainable. Jute is “The Golden Fiber” for a reason: strong, renewable, and completely at peace with itself.
Key Details:
Material: 100% natural jute straw
Crown Height: 2.5 inches
Brim: 5.2 inches
Color: Burnt Sienna
Designed in California, Handmade in Bali
Natural UV Protection
Impact:
Each REIGN hat directly supports female artisans in Bali, providing fair wages and creating pathways for economic empowerment. This isn’t just fashion; it’s a subtle way of reshaping global labor, one elegant straw fiber at a time.
A handwoven jute hat that protects, flatters, and quietly says: “I’m stylish, conscientious, and I think about this stuff way too much.”
About the brand: BrunnaCo
BrunnaCo is what happens when California’s laid-back cool collides with Bali’s artisanal soul and a deep commitment to ethical fashion. Founded by Helga Ida Ayu, a Balinese immigrant, the brand crafts each piece with a purpose: to empower female artisans in Indonesia by enabling them to work from home, balancing their craft with family life. The result? A collection of hats, bags, and apparel that are as thoughtful as they are stylish. Made from plant-based, recycled, and vegan materials, BrunnaCo’s designs are a quiet rebellion against fast fashion, proving that slow and sustainable can still be effortlessly chic. It’s fashion with a conscience—without the preachiness.